KFC and Popeyes have been duking it out for years now as each tries to hold on to runner-up status vs America’s #1 fried chicken brand.
But KFC’s newest bucket – its first in about a decade – is already making waves.
In fact, I believe it’s just about the perfect meal for any true fried chicken lover.
And here’s why:
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This new bucket is called the “dunk it bucket” – and you get quite a bit for your meal:
– Depending on size and combo, 3-6 sauces;
– 2-4 chicken tenders (there’s also a “double dunk it bucket” option that gives you 10)
– Mashed potato poppers
– French fries
– All in a bucket whose top has little pop-out spots where you can put in your sauces so they don’t spill.
It’s simple, straightforward, and absolutely genius. Here’s why:
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America wants sauce, and KFC has very clearly gotten the memo.
Their smallest dunk it bucket comes with three sauces(!) plus the little tray for holding them, as I mentioned earlier.
You can mix and match or just triple-down on one great flavor. Whatever works for you.
But it’s very clear that gone are the days where someone throws a couple packets of ketchup in the bag as you drive away.
Sauce isn’t an afterthought anymore.
And what amazing sauces!
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KFC gives you a lot of options, some quite traditional and some…well, a little less so. The full list:
– Comeback Sauce
– Sticky chicky sweet ‘n sour sauce
– Buffalo ranch
– KFC sauce
– Honey bbq
– Ranch
– Honey mustard
– Gravy (I guess you could dip things in gravy if you wanted, but seems weird!)
All to say – sauce is definitely at the center here, in a way that even Popeyes hasn’t really managed yet.
And there’s more…
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As you know, there are three keys to great fried chicken:
– Good flavor (obviously);
– Good crispiness; and
– The perfect ratio of meat to skin.
The nice thing about chicken tenders (which KFC uses in its newest bucket) is that, unlike bone-in chicken, you can really size to fit and make sure you get that ratio right. And if you’ve got a good recipe for fried chicken, then obviously that takes care of the flavor and crispiness.
KFC checks all three boxes with the dunk it bucket!
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Just fried chicken gets, well, a little old if that’s all you’re having.
People want variety! (That’s one of the reasons the three sauces is such a smart move.)
KFC deliver with mashed potato poppers (yes, that’s a little ball of mashed potato that’s been fried) and a big scoop of fries.
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KFC is, of course, an international chain – so prices may vary a bit between a super expensive state like California and somewhere a lot cheaper like North Dakota – but at my local KFC, the bucket is just $7.
That’s a great value for what is obviously a full meal.
And of course, you can upsize for more:
– Near me (your mileage may vary), the three piece bucket combo (with a drink) is $10.99,
– You can get four pieces for $12.99, and
– They even have a double dunk it bucket (with 10 pieces, six sauces, and four biscuits) for just $25.
That’s a great value, plain and simple!
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So there you have it, four simple things that make the new dunk it bucket amazing.
From where I sit, it’s checking all the boxes.
(Heck, I’m getting hungry just writing about it, and it IS almost lunch time…)
So I’ll leave you with three questions:
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#1: Have you tried it? What do YOU think of it?
#2: What’s your favorite thing about this new innovation from KFC?
#3: What crazy idea should they think of next?
Let us know in the comments!
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