Fast-growing coffee chain plans massive expansion as new locations continue to open

While many restaurant and retail brands are slowing growth, Dutch Bros is continuing an aggressive expansion campaign across the United States. The drive-thru coffee chain has unveiled plans to add hundreds of new locations as it works toward an ambitious long-term growth target.

Dutch Bros plans approximately 175 new stores

Dutch Bros expects to open over 175 new locations during 2026, building on several years of rapid expansion. The company surpassed 1,200 stores nationwide in 2025 and continues to enter new communities at a steady pace.

Founded in Grants Pass, Oregon, in 1992, Dutch Bros has grown from a small coffee cart into one of the country’s fastest-growing beverage chains. Today, the company operates across dozens of states and continues expanding beyond its traditional Western U.S. footprint.

Executives have identified significant opportunities for future growth, particularly in markets where the brand remains underrepresented.

Long-term goal exceeds 2,000 locations

Dutch Bros has repeatedly emphasized its belief that it can support thousands of locations nationwide. Company leaders have pointed to strong customer loyalty, increasing brand recognition, and growing demand for specialty beverages as key drivers of expansion.

The chain’s menu extends beyond coffee to include energy drinks, teas, lemonades and seasonal beverages, helping attract a broad customer base.

New stores are expected to open throughout the year in both established and emerging markets, with development activity remaining strong across multiple regions.

Growth stands out in challenging environment

Dutch Bros’ expansion comes as other coffee chains continue closing stores and restructuring corporate positions. Rising labor costs and changing consumer spending patterns have created challenges for many operators.

Despite those headwinds, Dutch Bros has continued posting strong sales growth and increasing transaction counts. The company’s drive-thru-focused model has also helped support expansion efforts.

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