In case you haven’t heard, there was a major mishap with High Noon vodka seltzers recently. It’s a pretty big deal, considering it could cause accidental alcohol ingestion if you don’t check the packaging first.
Can you imagine cracking open (what you think is) an energy drink before you head off to work, only to end up buzzed because you accidentally drank vodka before your shift?
Yeah, it could get pretty bad…
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High Noon is a brand of vodka seltzers, vodka iced teas, and tequila seltzers. Owned by E. & J. Gallo Winery, High Noon first hit the market in 2019.
The vodka seltzers (or vodka sodas – same thing) are the ones involved in the packaging mix-up and subsequent recall. There are a total of 14 flavors of High Noon Vodka Seltzer.
The flavors in the recalled High Noon “Beach Variety” 12-pack are: Kiwi, Raspberry, Peach, and Lemon.
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Celsius (owned by Celsius Holdings, Inc., a PepsiCo partner) is a line of sugar-free energy drinks. These drinks have added vitamins and minerals, as well as caffeine from guarana extract. Celsius drinks are marketed as containing ingredients that boost metabolism and help burn body fat.
The caffeine content is 270 mg per can, which is over twice as much as a cup of coffee (95 mg caffeine).
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On July 29, 2025, High Noon announced it was recalling certain 12-count vodka seltzer “Beach Variety Packs”. Certain cans of High Noon were inadvertently put in Celsius Astro Vibe Sparkling Blue Razz Edition cans, which are non-alcoholic drinks. The size of the cans is 12 fluid ounces.
In other words, some of the cans in the High Noon 12-pack look like they’re cans of Celsius energy drinks, but they contain vodka seltzer, which is 4.5% ABV.
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High Noon and Celsius aren’t even owned by the same parent company, so what gives?
It turns out it’s a mix-up with a shared third-party packaging supplier. The supplier inadvertently sent empty cans for Celsius Astro Vibe Sparkling Blue Razz Edition to High Noon, which canned its vodka seltzer in the mislabeled cans before the mistake was realized.
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The impacted 12-packs of High Noon are in two production lots. To find these codes, look at the top of the High Noon box:
- L CCC 17JL25 14:00 to L CCC 17JL25 23:59
- L CCC 18JL25 00:00 to L CCC 18JL25 03:00
These products were shipped to distributors in:
- Florida
- Michigan
- New York
- Ohio
- Oklahoma
- South Carolina
- Virginia
- Wisconsin
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In addition, those distributors shipped the recalled products to a total of six states:
- Florida
- New York
- Ohio
- South Carolina
- Virginia
- Wisconsin
The impacted packs of High Noon were shipped between July 21, 2025, and July 23, 2025.
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Even if you didn’t buy a High Noon variety pack, you should still check the lot codes for Celsius Astro Vibe, Sparkling Blue Razz Edition. These codes are lasered on the bottom of the can.
Per the FDA: “Even if not purchased in a High Noon Beach Variety pack, consumers should be advised to ensure their CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition does not contain the lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11), prior to consuming.”
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An easier way to determine if your energy drink is actually boozy is by looking at the lid. Mislabeled cans of Celsius that contain High Noon will have a SILVER lid instead of the usual BLACK lid.
If you have cans of Celsius with the previously-mentioned lot codes, or you notice it has a silver lid instead of a black lid, you’re urged not to consume the liquid, per the FDA.
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According to the spokesperson for High Noon’s parent company (Gallo), “We are working with the FDA, retailers and distributors to proactively manage the recall to ensure the safety and well-being of our consumers.”
To date, there are no known adverse incidents involving the recalled High Noon products.
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If you purchased one of the impacted 12-packs of High Noon, contact consumerrelations@highnoonvodka.com for the next steps, which would include being issued a refund.
As a reminder, those lot codes for the impacted cases of High Noon are:
- L CCC 17JL25 14:00 to L CCC 17JL25 23:59
- L CCC 18JL25 00:00 to L CCC 18JL25 03:00
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The FDA is encouraging consumers to throw away impacted cans of Celsius, even if they aren’t a part of a High Noon variety pack.
If you have cans of Celsius Astro Vibe Sparkling Blue Razz Edition with the following lot codes, don’t drink them:
- L CCB 02JL25 2:55 to L CCB 02JL25 3:11 (these numbers are printed on the bottom of the cans)
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As far as packaging mix-ups go, this one is a doozy.
Have you ever purchased a mislabeled product or a recalled product in general? Share your stories in the comments!
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