A popular lobster roll restaurant in Jacksonville is preparing to serve its final meals at one of its Florida locations. The closure comes less than two years after the restaurant opened, giving the location a surprisingly short run.
Jacksonville location closing
Mason’s Famous Lobster Rolls announced that its restaurant at St. Johns Town Center would close permanently on August 25, 2026. The location opened in late 2024, meaning it operated for roughly 22 months.
The restaurant announced the closure on social media August 23, thanking customers for supporting the Jacksonville location and encouraging them to visit before its final day.
The St. Johns Town Center restaurant offered Mason’s signature lobster rolls along with other New England-style seafood dishes. The chain is known for serving lobster rolls featuring chilled lobster meat and Maine-style preparations.
Another Florida location remains open
Although the Jacksonville restaurant is closing, Mason’s Famous Lobster Rolls is not leaving the Florida market entirely.
The company’s Fernandina Beach restaurant will remain open. That location gives customers in Northeast Florida another option to get the chain’s lobster rolls following the Jacksonville closure, with several other locations remaining throughout the state.
The closure also comes as restaurants across Florida continue to face rising operating costs, including rent, labor, food, and other expenses. For newer restaurants, those pressures can make it difficult to establish a sustainable customer base.
Final day approaches
The closure marks a relatively quick end for a restaurant that had been open for less than two years. While Mason’s Famous Lobster Rolls will continue operating its Fernandina Beach location, Jacksonville customers will soon have to travel farther to visit the brand.
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