Sweetgreen’s having a rough year.
So rough, in fact, that not only are they predicting a 4-6% drop in same-store sales for the full year…
And not only are they trimming the size of their corporate workforce…
But they’re also getting rid of their ripple fries!
On one level, this makes sense. After all, why was a salad place selling fries in the first place? And management has indicated that the execution complexity brought on by having fries on the menu was interfering with store teams’ ability to deliver salads quickly and to spec.
On the other hand, it’s an…interesting?…strategy, when faced with slumping sales, to get rid of a popular menu item.
What do you think – smart move, or disastrous mistake? Let’s know in the comments!
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