Walmart is cutting the price of one of America’s most familiar grocery staples: Coca-Cola.
The retailer says 24-packs of Coca-Cola, Diet Coke and Coca-Cola Zero Sugar are now priced at $9.97, down from $14.97. That works out to a price cut of roughly one-third, making the rollback a noticeable deal for shoppers stocking up for cookouts, parties or everyday home use.
The soda rollback is part of a much broader affordability push announced Monday, July 6. Walmart says the Coca-Cola deal is included in a larger round of summer price cuts spanning thousands of items across grocery and household categories, with more than 250 items on its official summer rollback list. The lower prices apply at Walmart stores and Sam’s Club locations, as well as on Walmart.com, SamsClub.com and both companies’ apps.
The company is also lowering prices on Pepsi, Diet Pepsi, Dr Pepper and Diet Mountain Dew 24-packs to $9.97, down from $13.97 — a 29% cut.
That means the rollback is not just a Coke promotion. It is a broader soda-price battle at the country’s largest retailer — and Coke shoppers are getting the slightly deeper discount.
Even the White House is weighing in
The price cuts quickly became political. President Trump praised the move on social media, calling it a “huge deal” and claiming Walmart lowered prices at his administration’s request to celebrate the country’s 250th birthday. Walmart declined to comment on the president’s post, and there is no confirmation that the White House played a role in the decision.
Analysts have noted the cuts work out well for both sides: the administration gets an affordability win to point to, and Walmart gets to reclaim the low-price spotlight heading into the peak summer shopping season.
Walmart is also cutting summer food prices
The beverage deals are only one part of the announcement.
Walmart says it has lowered prices on several summer staples, including a 1-pound roll of 73% ground beef, fresh corn on the cob, red cherries, Great Value ice cream, Lay’s Classic potato chips, Frito-Lay variety packs and disposable paper plates.
The timing is important. Summer is one of the biggest seasons for grilling, road trips, family gatherings and bulk grocery shopping. A 24-pack of soda is exactly the kind of item shoppers notice when prices move sharply.
It also comes after years of frustration over grocery inflation. The Consumer Price Index hit its highest level in more than three years in May, and even when inflation cools overall, many families still feel squeezed because prices remain higher than they were before the pandemic.
Soda prices have become a shopper pressure point
Soft drinks are not necessities in the same way as milk, eggs or bread, but they are a highly visible grocery item. Nonalcoholic beverage prices have climbed nearly 6% over the past year — well ahead of overall grocery inflation. Many shoppers know what a case of Coke or Pepsi usually costs, and they notice when the price crosses a psychological line.
That makes Walmart’s $9.97 rollback especially powerful.
A price under $10 can feel dramatically different from a price near $15, even when the product is exactly the same. It also gives Walmart an easy way to remind shoppers that it wants to be seen as the low-price leader.
The deal may not last forever, and prices can vary by location or availability. But for now, Walmart has made one thing clear: the summer grocery-price fight is not limited to meat and produce.
It is now happening in the soda aisle, too.
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