A soda that promises protein instead of just bubbles? Beyond Meat’s newest creation is sparking curiosity — and some skepticism — as it blends fitness culture with fizzy refreshment. Whether it’s a smart evolution or a strange stretch, protein soda is forcing consumers to ask: Would you actually drink it?
A surprising new sip from Beyond Meat
Beyond Meat recently stepped way outside its burger-and-sausage comfort zone with the launch of Beyond Immerse, a sparkling plant-based protein soda released on January 15, 2026. It’s the first time the company, best known for vegan meats, has introduced a drink product, marking a bold pivot into the booming functional beverage space amid slowing demand for alt-meat products.
Nutrition by the can: What’s inside?
Each 12-ounce can of Beyond Immerse combines plant protein from peas, soluble tapioca fiber, antioxidants (including vitamin C) and electrolytes — essentially a fizzy drink that also aims to support muscle and gut health.
- Protein: choose 10g (≈60 calories) or 20g (≈100 calories) per serving
- Fiber: 7g in every can
- Sugar: about 1g, with no sugar alcohols
- Extras: added vitamin C and electrolytes for hydration and immune support
Flavors include Peach Mango, Lemon Lime and Orange Tangerine, and the drinks are currently available through Beyond’s direct-to-consumer Beyond Test Kitchen platform.
Reviews are trickling in
On Beyond Test Kitchen (the online retailer where these protein sodas are available), most of the flavors are listed as sold out or coming soon. There are a few reviews already posted, with some flavors getting several 5-star reviews and others getting mixed reviews.
The prices are as follows:
12 pack of 10-gram protein option: $29.95
12 pack of 20-gram protein option: $34.95
(Shipping is free with orders over $70.)
Would you try a protein soda?
For many, the idea of protein soda may sound unusual — a hybrid between a sparkling beverage and a workout recovery drink. Yet Beyond Immerse steers away from heavy, milky shakes and toward a crisp, refreshing experience. It’s designed for people who want protein outside post-exercise shakes and bars, and for those curious about plant-based innovations in beverages.
Critics and social media users have already reacted strongly — some intrigued, others skeptical of the taste and concept — making this launch one of 2026’s most talked-about drink experiments.
So the question remains: would you choose a protein soda over your regular sparkling drink? For fans of functional nutrition and plant-powered alternatives, it might just be worth a sip.
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