Three Taverns Brewery plans to close its original production facility and taproom at 121 New Street in Decatur after 13 years, saying the site is no longer financially feasible to operate. The decision follows another recent Georgia brewery production shift, but Three Taverns is not shutting down companywide.
The brewery announced the plan on November 2. The announcement did not include a final day for the Decatur taproom. The company said its two Atlanta locations will continue serving customers after the Decatur operation winds down.
Production at the flagship brewery will end
Founder Brian “Beeps” Purcell said suspending production at the East Decatur facility was a difficult decision. The site has made Three Taverns beers for the broader market since 2013, in addition to welcoming customers through its taproom, known as The Parlour.
Purcell said the New Street brewery is where the company made its first batches, served its first guests and filled the kegs and cans that reached customers around Georgia. He thanked current and former workers for helping build the brewery’s reputation, but the company did not disclose how many jobs would be affected.
The closure will remove Three Taverns’ main production facility. However, the company said it is working with a brewing partner to keep its core beers available on shelves and on tap. It has not named that partner or provided a timetable for the transition.
Two Atlanta taprooms will remain open
The Imaginarium in Atlanta’s Reynoldstown neighborhood and the Ponce Brew Terminal on the Beltline will stay open. Three Taverns said it will continue brewing and distilling at its taprooms, which will also keep serving beer and cocktails.
The Imaginarium is the company’s second brewery location and focuses on experimental beers. Ponce Brew Terminal, its third location, includes a brewery, distillery and kitchen near Ponce City Market.
For customers, the announcement means the original Decatur chapter is ending, not the entire Three Taverns business. The November 2 announcement did not provide a final date for The Parlour or say whether any Decatur employees could transfer to the Atlanta locations or to the future brewing partner.
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