Intro

In a time when Taco Bell, Chipotle, Costa Vida, and other Mexican-inspired chain restaurants are sprinkled throughout most of the country, itโs refreshing to see a small-scale, regional chain succeed.
Unfortunately, some good things have to come to an end, which was the case for one such Tex-Mex chain.
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ZโTejasย

You might not have heard of ZโTejas unless you live in Texas or Arizona, or have visited an area with one of its locations. Considering ZโTejas only had 14 locations at its highest point, thatโs pretty small-scale.
But even though it was small, it was mighty enough to last for 36 years before sadly coming to an end.
Just what made ZโTejas so special?
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Unique cuisine

ZโTejas described its cuisine, saying, โTex-Mex isn’t just foodโit’s a bold, flavor-packed tradition rooted in the blending of Mexican flavors with Texas ranch-style cooking.โ
According to a piece in Nationโs Restaurant News, you could find cast-iron cornbread, street corn risotto, and fajitas on the menu, as well as โhandcrafted cocktails, curated wines, and local beer.โ
The menu isnโt available anymore due to the closure, but photos of the menu also show street tacos, catfish beignets, raw ahi chipotle citrus bites, and other flavorful-sounding foods.
In addition to lunch and dinner,ย ZโTejas offered brunch as well as hosted private events.
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ย ZโTejas history

ZโTejas started its roots in 1989 with its first location in Austin, Texas. The original owners were Larry Foles and Guy Villavaso, but ownership changed hands a few times over ZโTejasโ lifespan.
With its made-from-scratch menu, its popularity grew, prompting the opening of 13 more locations at its highest point. The locations were primarily in Arizona and Texas, with additional locations in California, Utah, and as far northwest as Washington. That is, before the financial troubles hitโฆ
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Back-to-back bankruptciesย

Unfortunately,ย ZโTejas hit rocky times (not uncommon for smaller businesses). The small chain filed for Chapter 11 bankruptcy in 2015 and then again in 2017.
At the time of the second bankruptcy filing, four locations had already been shuttered. At the time of the first bankruptcy filing, ZโTejas was reported to have $9.25 million in debt with onlyย $300,000 in available cash.
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Change of ownership

According to the bankruptcy filing in 2015, the manager and president of ZโTejas was Steven Micheletti. In 2017 (after the second bankruptcy filing in two years), investors Randy Cohen and Michael Stone bought ZโTejas out of bankruptcy.
The two whittled the locations down to a more simplistic amount of four, with Cohen taking sole ownership of the company in 2020.
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What went wrong?

There were several challenges facing ZโTejas over the years. Letโs take a look at a few of them.
High unemployment areas: ZโTejas locations tended to be in areas with historically high unemployment rates. These areas experience reduced consumer spending due to financial insecurity, which trickles down to local businesses.
Less dining out: In the initial bankruptcy filing in 2015, one of the issues cited was that people were dining out less. Given that this was pre-COVID, I can only imagine how much worse things got with the pandemic and all of the woes the restaurant industry facedโฆ
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What went wrong? (continued)

Sales down: With people dining out less, itโs not surprising that ZโTejasโ sales dropped nearly 3% in 2013, and then another 5% in 2014, prompting the first bankruptcy filing.
Increased costs: Additionally, the 2015 bankruptcy filing cited increasing costs of certain foods, as well as increased labor costs, as reasons for the filing.
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โข For fun lists, healthy living tips, and bar conversation topics, make sure to follow The Coconut Mama. Click here to access The Coconut Mamaโs profile page and be sure to hit the Follow button here or at the top of this article!
โข Have feedback? Add a comment below!
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The pandemic

Itโs not far-fetched to assume that the pandemic could have been the nail in ZโTejasโ coffin. 110,000 eating and drinking establishments closed, and 2.5 million restaurant industry jobs were lost in 2020, so saying that 2020 was a rough year for the restaurant industry is putting it extremely lightly.
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ZโTejas closing for good

Cohen, the sole owner of ZโTejas, officially closed the last remaining location in Kyle, Texas, on June 30, 2025. Cohen told the Phoenix Business Journal that he sold ZโTjas to focus on other business ventures.
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Closing statement

Z’Tejas issued the following statement: โAfter nearly three decades of serving communities across Texas and Arizona, itโs time to say goodbye to this chapter. With our lease coming to an end and the challenges of todayโs market, weโve made the very difficult decision to close (ZโTejas) โ our last remaining outpost.โ
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Summary

Itโs always sad to see smaller businesses close. After all, a small business is backed by someoneโs dreams and aspirations, as well as lots of hard work and dedication.
The fact that ZโTejas lasted 36 years โ and through the pandemic โ is impressive. Did you ever get a chance to dine at ZโTejas? If so, what did you think? Share your experiences in the comments!
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