The American heartland is in trouble.
The trade war has led to crippling boycotts on crops that directly impact states throughout the Midwest…
And Missouri is already suffering the consequences – as the state has already lost several factories.
And unfortunately, the pain looks set to continue – because Missouri is about to lose another factory.
Royal Canin, which makes pet food, laid off 85 workers from its factory in Rolla, Missouri earlier this year.
Another wave of layoffs is incoming as the company prepares to fully close the factory by the end of December.
That’s 20 more jobs gone, for a total of 105.
The issue isn’t that people have stopped adopting pets (they haven’t) or that they’re not feeding them (they still are).
It’s just that all the economic pressure people are facing has caused consumers to get a lot more price-sensitive – so they’re increasingly turning to cheaper pet food than that offered by premium brands like Royal Canin.
It’s a shift we’ve seen in a number of other markets – including whiskey – as inflation and economic fears have shifted people to cheaper price points.
What about you – how have your spending habits changed? Leave a comment and let us know!
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